Advertising in RSS Feeds

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether or not advertisements in feeds are viable or whether or not they will drive subscribers away. At the tip of the day while it seems that several are discussing the philosophical approaches to ads in RSS feeds few are taking the time to look at the choices out there for inserting advertisements in feeds.

Ultimately the advertisements served are going to see the success of RSS as an advertising medium. The ads served should be related to the content contained within the feed. If the RSS feed contains quality content, the ads are relevant, and the volume of ads is in balance with the quantity of content served, advertising in RSS feeds can succeed.

Take a nearer look at a number of the ad serving choices currently out there for RSS feeds.

Review of Current Options

Google AdSense for Feeds
Google’s AdSense for Feeds offers contextually targeted advertisements, with a good selection of advertisers. Google chooses to not divulge the percentage of revenue that’s shared with the publisher, so it’s difficult if not impossible to predict monthly revenue. The present Google AdSense system for feeds is tied to blogs and will not seem to be overly flexible.
http://www.google.com/adsense

Pheedo
Pheedo displays categorized advertisements rather than contextual advertisements. The upside to the current is that Pheedo’s advertisements can be employed in conjunction with Google AdSense or AdSense for feeds while not violating Google’s contract. Pheedo works with the publisher to serve advertisements from similar or connected classes related to the feeds contents.

Pheedo’s system allows for advanced ad filtering, giving publishers control over keyword ad filtering, specific ad filtering or url filtering. Pheedo’s system conjointly permits publishers to sell ads to existing advertisers whom they have already got a relationship. The revenue split is 50% and feeds will be a sponsored flat rate advertisement or a pay-per-click advertisement, where the publisher is only paid if the advertisement is clicked.
http://www.pheedo.com

Kanoodle for Feeds
Kanoodles systems for providing advertisements for feeds is kind of like Google’s however they are doing not have the breadth of advertisers that Google boasts. Advertisements are served based mostly on topics, not to keywords. Kanoodle shares 50% of the revenue generated from the advertisements with the publisher serving the ad.
http://www.kanoodle.com

Evaluating Options
When evaluating feed ad serving solutions contemplate the following:

1. Ad Relevance
So as to generate revenue from RSS advertisements or for an advertising campaign to succeed using RSS as a channel. It is absolutely vital {that the} advertisements served within the feed contain connected content, the a lot of related the content the higher the chance {that the} advertisements can be of interest to the reader and clicked. Also the nearer the content relates to the feeds theme the higher the probability the reader will have real interest in the merchandise or service being advertised.

2. Ad Ratio
Publishers want to retain management over the frequency of advertisements. Readers will become annoyed with feeds that are heavily laden with advertisements and genuine content.

The advertiser is happy as they are reaching a targeted audience the publisher is happy as a result of their advertisement is being clicked and generating revenue.

3. Clearly Denoted as Ads
The controversy over editorial management and advertisements rage on. It is typically considered proper internet etiquette for publishers to clearly mark advertisements to tell apart them from editorial internet content. When selecting a RSS advertising partner think about the context in which the advertisements are displayed. Will it blend with the feed or web site, whereas still being clearly marked sponsored material? Or will the content blend so well that it appear as a product or service endorsement from the publisher? Credibility and reputation on-line matter, and therefore the segregation of advertisements and making certain they’re properly denoted as such can go a protracted manner to enhance credibility with readers.

Clearly as RSS increases in popularity publishers are looking for ways in which to monetize their content. RSS in advertising could be a logical step, and putting a balance between quality, consistent content and occasional related advertisements will result in the success of advertising in RSS feeds. If the balance isn’t found, publishers could be forced to maneuver to a subscription RSS feed model.

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