Make Sure Your Website Does These 2 Things
by Guest Author on December 5, 2009
in Internet Marketing
The honest truth is that most websites don’t make money. After business owners invest thousands and thousands of dollars on a fancy website it ends up doing nothing. No one visits, no one calls… and most importantly no one buys.
So how do we fix that? We read about the two big mistakes that most websites make of course.
An Ineffective Website Conversion Process
Most website owners focus on getting website traffic but then don’t know what to do with it. Your website needs to have a clearly defined website conversion process to convert visitors into buyers. Most website owners fail to spend any time designing this process.
You’re in for a shock if your plan is to have people just show up and throw money at you. In most cases you’re going to have to sell your products and services to the visitor. Despise selling? Get over it.
What most people love about the web (and don’t realise is a huge limitation) is that there is no face-to-face selling. This allows us to put our fears of rejection behind us, bite the bullet and sell stuff. If it doesn’t work at least your feelings won’t be hurt.
You must have a clear plan for converting visitors to buyers if you want to improve your website conversion rate.
No Web Marketing Strategy
This brings us to a bigger problem with most websites… lack of strategy. Converting visitors into buyers is the first missing strategy and the second is getting website traffic. Even if your website conversion is incredible it doesn’t help you if you don’t have any visitors.
So you need to put in place some website traffic generation strategies. These could include search engine optimization (SEO), article marketing, pay-per-click (PPC) advertising, video marketing and social media. But the important thing is you have a strategy.
Another error (and one I’m guilty of) is trying too many strategies and running from one to the other constantly. This means no single strategy gets any traction and you end up with dismal results. The best way is to choose a few powerful web marketing strategies and apply them consistently for the next few months.
When the first strategies start to get result then you can go and add more. But don’t throw away what got you that far. Keep doing the basics well and you’ll go far.
