Keyword Research: It’s A Critical Step, Any Way You Slice It

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Ah, keyword research: the foundation of every successful website out there.

Wow, that’s a strong statement, isn’t it?

Well, it’s true. For those of you who put little to no thought into, OR who don’t understand the high significance of keywords, the keyword research you do before getting one single web page up will have a tremendous impact on how well you market to your target audience.

No pressure.

So, why is this keyword research so darned important, you ask?

Let’s say you and I are standing behind a curtain. You are probably the most revered speaker in your area of expertise. I pull back the curtain and motion for you to go up to the podium and speak in front of an audience of about 200.

No problem. You pull some notes out of your pocket, confidently place your hands on the mic and speak ever so compellingly for about 35 minutes.

After you are finished, the crowd claps nicely…almost out of obligation. You don’t understand. It was actually one of your best presentations yet! You were compelling, but not too sales-y. You presented the problems, outlined the solutions available, and then unveiled your perfect product to fit the bill.

So, what happened?

This audience wasn’t waiting for you…they were actually waiting on someone else who was going to talk about a totally different subject. They don’t even know what you were talking about.

So…..this wasn’t YOUR audience. This was not your target market.

You had everything prepared…you had everything all perfectly laid out to be a “slippery slope” that led right to the obvious solution…your product. But….you were talking to the wrong people.

How does this relate to keyword research?

The visitors you get to your site are a direct relation to what keywords your site is known for. If you are telling the search engines that your site is known for “niche widget solution” or using other keywords such as your name, the name of your business…..that’s not the stuff your market is out looking for.

The keyword research you need to do is to determine what phrases people are searching for that have the problem for your solution. They are searching for “perfect posture” or “correct golf swing” not “Xtreme Putter.” They don’t even know your Xtreme Putter even exists!

And, unless you do effective keyword research, they never will.

So, how do you do the right kind of keyword research? Put yourself in their shoes. If you were someone out there with the problem your product solves, what would you be searching for?

“How to train my dog”

“Popular 30 something hangouts in L.A.”

“Seattle modern art”

“Ping golf clubs”

These are the things prospective buyers are searching for….you just need to have the right keywords as bait to catch them before they go surfing by.

So, take a little time, spend a day being a customer searching for a solution.

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Check it out now: keyaword discovery for the best keyword tool reviews. See keyword xdiscovery to learn now. See also keyword disdcovery

How To Write Keyword Articles

A great way to draw search engine traffic to your site is to write and add keyword articles. Keyword articles are articles that you write on a particular topic and then optimize for a word or phrase that visitors frequently search for.

For example, if you have a site that sells baby gifts, you may want to write an article about choosing the perfect baby shower gift. You may optimize that article for the keyword “baby shower gift”. Here is an overview on how you can write keyword articles.

Pick a Specific Keyword Phrase

Do some research on what keywords visitors are typing into search engines to find information on what you have to offer. Use tools like WordTracker or the Overture Keyword Selector Tool. Don’t go for the highly competitive keywords and phrases, instead pick a phrase that is searched for less often but that may be of particular interest to your customers. The more targeted your phrase the better luck you will have attracting people who are very interested in what you’re talking about.

Use Your Keyword in the Title of Your Article

Once you have decided on a keyword, use it in your title. Make sure your title is interesting and makes sense. Don’t try to work your keyword in multiple times. Your title will sound odd. An example of a bad title would be “New Baby Gifts and Affordable Baby Gifts for a Baby Shower”.

Don’t Overstuff Your Article with Keywords

Obviously you are going to use your keyword a few times in your article. Just don’t force them in. This is also referred to as overstuffing with keywords. Your main focus should be on writing an article that flows well and provides useful information to your reader. After all it won’t do you any good to get visitors to the page with the article, if you can’t get them to read it.

Don’t Submit Your Keyword Optimized Article to the Article Directories

Submitting articles to the article directories is a great way to gain more traffic and incoming links. You want to avoid creating extra competition for the keyword phrase you picked for your article, so before you submit it, take some time to come up with a different title that doesn’t include your keyword, and maybe even rewrite some sentences within your article to do the same.

Start writing a few articles for different keywords and add them to your site. Within a few weeks you will notice free traffic from the search engine coming in. Make it a habit to come up with a few of these articles each month to continually drive more visitors and potential customers to your site.

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Check it out now: www.ppcwebspycom for the best keyword tool reviews. See kkeyword elite to learn now. See also keyword leite

Adwords, Adsense, SEO – Common Denominator, Keywords

If you have just put up a website, you probably all ready have heard words like: keywords, Google Adwords, Google Adsense, SEO. Adwords, Adsense, SEO have one thing in common – Keywords. How important are keywords? Very Important.

Google Adwords

Adwords, be it through Google, Miva, or any pay-per-click search engines, you need keywords. With Adwords, you create a three-line ad – 25 word title, with two 35 word lines of ad copy – then you create your keywords. To get the hits, you have to brainstorm for different keywords, that are different but relevant to your target audience. Sound easy? It’s not. It takes time, patience, constant tweaking, and hoping that the product you are selling is not already saturated — to much competition, makes it a little more difficult for the novice to make a profit.

Google Adsense

Google Adsense is an advertising program created by Google, and which is beginning to be explored by other search engines, such as Yahoo and MSN – that allows you to put targeted ads on your website. If someone clicks on the ad, you earn a small amount of money. These ads are keyword driven and are relevant to your webpage or website.

Sounds simple? Well, not really. There is more too it than just putting an ad on your website and expecting someone to click on it. What’s involved? Let’s see – color, position, style, to name just a few.

SEO

Search engine optimization – this for me has been a time-consuming process – since I am still learning. SEO is keyword driven – the search engines pull the keywords from your web copy – not, to my surprise,
from the meta keywords tag. Granted, I still use the meta keywords tag, but maybe in the near future, I will slowly eliminate the tag from my webpages…

The search engines do, however, pull information from Meta Description, Meta Title, and the content of your webpages. Thus, content does reign supreme.

Since content reigns supreme, each page should contain useful content and most importantly, your most relevant keywords that you want to emphasize. Secondly, it is best to try and base your keywords around a central theme. I have found that when the keywords diverts away from the main theme – that sends a red flag to search engines. So, if you want to look at your keywords and the density of the keywords on your webpage or webpages – You can get a quick rundown at: http://www.ranks.nl/tools/spider.html . It’s a free
tool, and very helpful.

To conclude, keywords is one of the main ingredients that leads people to your website, product, service and/or ad. …AND, keywords based around your quality content will help with your positioning on your website.

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Check it out now: keyword elit4e for the best keyword tool reviews. See miccro niche finder to learn now. See also micro niche findre

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