Revealed: The Secret About Most Business Websites

The honest truth is that most websites don’t make money. A large amount of business owners spend thousands and thousands on their website only to have it do nothing. No one emails, no one calls… and most importantly no one gives you any money.

So how do we fix that? Here I talk about two huge errors I see with most websites.

Missing A Conversion Process

Most website owners are so concerned with website traffic they forget what to do with it when it arrives. Your website is desperately in need of a process that converts all those hungry visitors into buyers. Most website owners give no thought to this process at all.

Believe it or not the secret to making money online hardly ever involves people showing up and throwing money at you. In almost all cases you’re going to have to sell the visitor on your products and services. Can’t stand selling? Get over it.

What’s so great about web (and one of its huge limitations) is you don’t sell face-to-face. This allows us to put our fears of rejection behind us, bite the bullet and sell stuff. If it doesn’t work at least your feelings won’t be hurt.

You must have a clear plan for converting visitors to buyers if you want to improve your web conversion rate.

Missing A Web Marketing Strategy

This brings us to a bigger problem with most websites… lack of clear strategy. Website conversion is one part of the strategy that’s lacking and the second is generating traffic. Even if your website conversion is incredible it doesn’t help you if you don’t have any visitors.

You obviously need strategies to attract visitors to your website. These might be things like search engine marketing, social media, video marketing, article marketing and pay-per-click (PPC) advertising. But the point is you need to have a strategy.

Another mistake (that I’ve made too) is not choosing one clear strategy and trying to do everything at once. This means no single strategy gets any traction and you end up with dismal results. The secret is to select just a few web site marketing strategies that you can apply over the next few months and simply do them consistently.

When the first strategies start to get result then you can go and add more. But don’t discard what got you to that point. You’ll go far if you just learn to keep doing the basics a little bit better.

Make Sure Your Website Does These 2 Things

The honest truth is that most websites don’t make money. After business owners invest thousands and thousands of dollars on a fancy website it ends up doing nothing. No one visits, no one calls… and most importantly no one buys.

So how do we fix that? We read about the two big mistakes that most websites make of course.

An Ineffective Website Conversion Process

Most website owners focus on getting website traffic but then don’t know what to do with it. Your website needs to have a clearly defined website conversion process to convert visitors into buyers. Most website owners fail to spend any time designing this process.

You’re in for a shock if your plan is to have people just show up and throw money at you. In most cases you’re going to have to sell your products and services to the visitor. Despise selling? Get over it.

What most people love about the web (and don’t realise is a huge limitation) is that there is no face-to-face selling. This allows us to put our fears of rejection behind us, bite the bullet and sell stuff. If it doesn’t work at least your feelings won’t be hurt.

You must have a clear plan for converting visitors to buyers if you want to improve your website conversion rate.

No Web Marketing Strategy

This brings us to a bigger problem with most websites… lack of strategy. Converting visitors into buyers is the first missing strategy and the second is getting website traffic. Even if your website conversion is incredible it doesn’t help you if you don’t have any visitors.

So you need to put in place some website traffic generation strategies. These could include search engine optimization (SEO), article marketing, pay-per-click (PPC) advertising, video marketing and social media. But the important thing is you have a strategy.

Another error (and one I’m guilty of) is trying too many strategies and running from one to the other constantly. This means no single strategy gets any traction and you end up with dismal results. The best way is to choose a few powerful web marketing strategies and apply them consistently for the next few months.

When the first strategies start to get result then you can go and add more. But don’t throw away what got you that far. Keep doing the basics well and you’ll go far.